Many times, business use hunches or intuition to make
important business decisions, such as what products
to sell to what customers. By using current and historical
data PROFILIX™ can build predictive models that work
as tools for business decisions.
Profiling customers and/or prospects will provide the
means of identifying and understanding different groups
of consumers or businesses, with a view to increasing
understanding for market characteristics and behaviour.
Examples of this would include lifestyle, geo-demographic,
psycho-graphic profiling and mapping.
By combining a variety of data elements, relationships
between these variables can be analyzed to determine
how "predictive" they are. PROFILIX™ can help
you discover subtle clues that link one variable to
Profilix™ can provide answers to questions like
1.Who are my customers?
2. What is the relationship between usage and gender,
usage and geography etc. ?
3. Who among my customer base are the most likely prospects
over the next few months ?
4. Where should I use deepening strategy and where should