Scrubbix™ uses intelligent tools to Format, Standardise and Enrich Data. Scrubbix™

• works with databases stored in different formats and across multiple systems
• Cleanses, standardizes and enhances data
• Works with standard names and addresses as well as non-customer record data - age, vehicle model, product code etc.
• Enhances de-duplication and house-holding efficiency

The output of Cleansed, Standardized and enhanced Data is exported to DeDuplix™ as input for the process of De-duping and House-holding. It has been observed that Scrubbing through usage of Scrubbix™ the data increases the De-Duplication percentage by as much as 40 %.

• Formats, cleanses, validates, populates and consolidates data from any source and structure
• Ability to handle very large throughput - 0.5 mn+ records/mnth with one team
• Enhances the accuracy and quality of any customer record with respect to names, addresses and other geographic, psychographics and demographic information
• Output can be exported to any RDBMS/destination format
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• Business Rule driven
• Discovers Hidden Patterns in Data
• Extracts embedded information and identifies and tags the information appropriately
• Parses Names, Splits multiple names stored in fields, identifies and extracts embedded elements, handles attribute overload
• Parses address into its elements
• Removes noise in names and addresses
• Standardizes Address contents
• Validates Pin/Zip Codes
• Normalizes non-name, non-address information
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• Accesses Inbuilt database of over 1 mn. dictionary entries and several meta-data tables
• Uses Business Rules to handle both general and client-specific needs
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• Enriches data based on Rules
• Provides Exception reports and coding of invalid entries
• Has a robust validation methodology
• Manual expertise provided in addition to automation for handling data not amenable to rules and for validation